Africa Magic's Slogans & Taglines

Africa Magic is a collection of Pay TV entertainment channels owned by M-Net, a subsidiary of MultiChoice Group. Launched in July 2003 as a single channel showcasing Nollywood films and African culture, it rapidly gained popularity among DStv subscribers in South Africa and Nigeria. Today, the brand has expanded into seven distinct channels—Showcase, Epic, Urban, Family, Hausa, Yoruba, and Igbo—broadcasting across more than 50 African countries. Its programming spans movies, series, reality shows, music, and magazine formats, with flagship productions including Tinsel, Big Brother Naija, The Voice Nigeria, and the annual Africa Magic Viewers’ Choice Awards (AMVCAs). With over 30,000 hours of original content and an estimated one million daily viewers, Africa Magic has established itself as the premier destination for premium African storytelling.

Brand messaging has evolved from its founding mission to showcase African culture and couture to the 2016 repositioning anchored by the tagline entertainment loved by Africa. This reflected the brand’s transformation from a single Nollywood movie channel into a comprehensive entertainment ecosystem. The underlying philosophy remains consistent: to empower Africans to tell authentic stories to African and global audiences, creating programming that speaks to the African heart.