Signing Time!'s Slogans & Taglines

Signing Time! is an American educational television program launched on May 1, 2002, created and hosted by Rachel Coleman. The series was born from Coleman's personal experience as the mother of a deaf daughter, Leah, and her desire to create a world where children could communicate regardless of their abilities. Aimed at children aged one through eight, the program teaches American Sign Language (ASL) through music, animation, and engaging demonstrations featuring Coleman alongside her daughter Leah and nephew Alex. Core offerings span thirteen episodes in the inaugural season, covering foundational signs for everyday activities, family, feelings, food, and the alphabet, with each episode designed to build vocabulary progressively. The series became a fixture on PBS and Nick Jr., reaching millions of households and establishing itself as a trusted early-learning resource. The brand expanded into companion series including Baby Signing Time and Rachel & The TreeSchoolers, extending its educational mission across developmental stages. Today, Signing Time! remains a pioneering force in children's educational media, empowering families with tools for early communication and inclusive interaction.