BBC World News's Slogans & Taglines

BBC World News is an international pay television news channel owned by the British Broadcasting Corporation (BBC). Launched on March 11, 1991, as BBC World Service Television, it began as a half-hour daily bulletin before expanding into a 24-hour service. On January 16, 1995, it was rebranded as BBC World, becoming a free-to-air international news channel. The channel was renamed BBC World News on April 21, 2008, as part of a £550,000 rebranding of the BBC’s overall news output. Broadcasting from London with bureaus in Washington, Singapore, and across the globe, it delivered breaking news, current affairs, documentaries, and business coverage to more than 294 million households worldwide. On April 3, 2023, BBC World News merged with the domestic BBC News Channel to form a unified BBC News service.

Brand messaging has evolved from the expansive promise Demand a Broader View (1995–2004) to the editorial-focused claim Putting News First (2004–2013). In 2013, the positioning shifted to the experiential invitation Live the story, reflecting the channel’s mission to bring viewers directly into the heart of global events through immersive, real-time journalism.