PBS Kids's Slogans & Taglines

PBS Kids is the children's programming brand of the Public Broadcasting Service (PBS), launched in 1993 as part of the Ready to Learn initiative designed to provide educational content to children from low-income families. The brand was originally introduced as PTV Park in 1994, featuring animated P-Pals characters, before being officially rebranded as PBS Kids in 1999. Core offerings span a comprehensive portfolio of educational television series including Arthur, Sesame Street, Dragon Tales, and Mr. Rogers' Neighborhood, alongside digital platforms and streaming services. The brand has evolved to include targeted programming blocks such as PBS Kids GO! for older children, and in 2017 relaunched as a 24/7 broadcast channel and streaming service. Brand messaging has evolved from the early P-Pals era positioning to the contemporary platforms PBS KIDS. Be More Inspired and A small miracle goes a long way, reflecting a commitment to fostering curiosity, creativity, and lifelong learning through high-quality educational entertainment. Today, PBS Kids reaches millions of children and families across the United States, maintaining its legacy as a trusted destination for curriculum-based programming.