The Swedish Car with Aircraft Quality. (first English slogan)
Go Swift – Go Safe – Go Saab. (advertisement page – 1970s FIA Year Book)
The most intelligent cars ever built. (1980s)
Find your own road. (1990s)
A Saab will surrender its own life to save yours. (1990s)
Welcome to the State of Independence. (early 2000s decade; United States)
Born From Jets. (2003–09; United States, Canada)
Move Your Mind. (final global slogan)
People Who Test Drive a Saab, Usually Buy One.
It's A Pity Other Cars Aren't Built This Way.
We don’t make compromises. We make Saabs.
Saab. It's what a car should be.
Beyond the conventional. (1990s United Kingdom).
The Command Performance Car.
The Well-Built Swede.
A different view. Explore new terrain.(Saab – 9-3X)
Put your foot down and let your senses guide you.
Saab Automobile AB was a manufacturer of automobiles that was founded in Sweden in 1945 when its parent company, SAAB AB, began a project to design a small automobile.
Vorsprung durch Technik.
Built for the road ahead.
For love of the car
The Power of Dreams
There is No Substitute.
Have fun out there.
We are the competition.
Great Cars Since 1902.
It's Time for Imperial.
On The Pulse.