Lufthansa's Slogans & Taglines

Deutsche Lufthansa AG, commonly known as Lufthansa, is the largest German airline and, when combined with its subsidiaries, the largest airline in Europe by fleet size and passengers carried. Founded in 1926 as Luft Hansa and reorganised as Deutsche Lufthansa in 1933, the airline was relaunched after World War II in 1953. Headquartered in Cologne with its main operations hub at Frankfurt Airport, Lufthansa is a founding member of the Star Alliance, established in 1997. Today, the Lufthansa Group operates a global network spanning over 200 destinations across six continents, with subsidiaries including Swiss International Air Lines, Austrian Airlines, Brussels Airlines, and Eurowings.

Core offerings include premium long-haul and short-haul passenger services, Lufthansa Cargo freight operations, and the Lufthansa Technik maintenance division. Brand messaging has evolved from the 1965 claim At home all over the world to the 2009 positioning There’s no better way to fly. In 2014, the company adopted Nonstop you, and more recently embraced Say yes to the world, reflecting its mission to inspire global travel and connection.