Nok Air's Slogans & Taglines

Nok Air (the Thai word for bird) is a Thai low-cost airline founded in February 2004 by Patee Sarasin as a joint venture between Thai Airways International and a group of Thai investors. The airline commenced operations on 28 July 2004 with its maiden flight from Bangkok to Hat Yai, initially operating a fleet of three leased Boeing 737-400 aircraft. It rapidly expanded its domestic network to key tourist destinations including Chiang Mai, Phuket, and Krabi, and launched its first international service to Hanoi in 2007. In 2013, the company went public on the Stock Exchange of Thailand, and in 2014 formed NokScoot, a long-haul joint venture with Singapore’s Scoot. After financial restructuring in 2020, the airline refocused on domestic and regional operations from its hub at Don Mueang International Airport.

Core offerings include scheduled passenger services across a domestic and regional network, operated by a modern fleet of Boeing 737-800 and Bombardier Q400 aircraft. The airline positions itself as a premium budget carrier, offering spacious seating, inflight entertainment, and complimentary snacks on select fares. Brand messaging centres on the tagline We Fly Smiles, reflecting its commitment to creating an enjoyable, friendly travel experience that goes beyond traditional low-cost service.