Ryanair's Slogans & Taglines

Ryanair DAC is the premier European ultra-low-cost carrier and the largest airline group in Europe by passenger volume, commanding industry-defining market equity in short-haul commercial aviation. Founded in 1984 by Christopher Ryan, Liam Lonergan, and Tony Ryan as a small regional carrier, the airline executed a historic structural transformation in the early 1990s under the legendary leadership of Michael O'Leary, who modeled its growth on Southwest Airlines' no-frills, high-efficiency business strategy. Headquartered in Swords, Dublin, Ireland, Ryanair operates as the high-volume flagship subsidiary of Ryanair Holdings plc, which is publicly traded on the Euronext Dublin, London Stock Exchange, and Nasdaq. The aviation powerhouse maximizes its corporate profitability and operational margins through an aggressive secondary-airport strategy, rapid aircraft turnaround times, and an entirely standardized fleet of Boeing 737 aircraft. Utilizing its primary operational hubs at Dublin and London Stansted airports, Ryanair mass-distributes an extensive network of budget flights and high-margin ancillary travel services across more than 40 countries, serving over 180 million passengers annually.