Singapore Airlines's Slogans & Taglines
A Comprehensive List of Advertising Slogans for Singapore Airlines (2026 Edition)
Official Advertising Taglines
Historical Archive
A new way to fly. (1983)
First class 1992. (1992)
Latitude. Attitude. Daily. (1995)
All around the world, Singapore girl, you’re a great way to fly. (1997)
Now more than ever, a great way to fly. (2000)
Australia with Singapore Airlines. Stop dreaming. Start packing. (2001)
Flying 2 million people to Australia every year. (2004)
First to fly A380. (2006)
A great way to fly. (2009)
📖 Branding Insight & Heritage:
Singapore Airlines Limited is the flag carrier airline of Singapore with its hub at Singapore Changi Airport. Tracing its origins to 1937 as Malayan Airways Limited, the airline commenced commercial operations in 1947 and evolved through Malaysia-Singapore Airlines before emerging as Singapore Airlines in 1972. The carrier pioneered the iconic Singapore Girl advertising campaign in 1972, featuring the distinctive sarong kebaya uniform designed by Pierre Balmain, which has become one of aviation's most recognisable brand symbols. A founding member of the Star Alliance in 1997, the airline has consistently led industry innovation, launching the world's first audio- and video-on-demand system KrisWorld in 1995 and becoming the first to fly the Airbus A380 in 2007. Today, it operates flights to over 200 destinations across six continents, offering a comprehensive portfolio encompassing First Class Suites, Business Class, Premium Economy, and Economy cabins, alongside the KrisFlyer loyalty programme and SilverKris lounge network. Brand messaging has evolved from the 1983 positioning "A new way to fly" through the 1997 campaign "All around the world, Singapore girl, you're a great way to fly" to the enduring promise "A great way to fly", reflecting its unwavering commitment to service excellence, product leadership, and Asian hospitality.
What is Singapore Airlines’s slogan?
The current primary slogan of Singapore Airlines is “ A Great Way to Fly. ”
🛡️ Official Brand Verification & Curation
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