Volaris's Slogans & Taglines

Volaris, legally Concesionaria Vuela Compañía de Aviación, S.A.B. de C.V., is a Mexican low-cost airline founded in 2004 by the investment fund Discovery Americas and the Taca Group. Headquartered in Santa Fe, Mexico City, the airline commenced operations in 2006 with its inaugural flight between Toluca and Tijuana. It rapidly expanded across Mexico and into the United States, Central America, and South America, becoming the country's second-largest airline by passenger numbers. Volaris went public on the New York Stock Exchange and the Mexican Stock Exchange in 2013, and has since grown into one of the leading ultra-low-cost carriers in the Americas.

Core offerings include scheduled passenger services across a dense domestic network and international routes to over 65 destinations, operated by a fleet of Airbus A320 family aircraft. The airline employs a strict à la carte pricing model, charging separately for baggage, seat selection, and onboard refreshments. Brand messaging has evolved from the early claim La aerolínea de la gente (The people's airline) to the current positioning La forma más voladora de viajar (The most flying way to travel), reflecting its mission to make air travel accessible to all Mexicans through affordable, no-frills service.