Vueling's Slogans & Taglines

Vueling Airlines, S.A. (styled as Vueling) is a Spanish low-cost airline founded in 2004 by Carlos Muñoz and Lázaro Ros in Barcelona. The airline commenced operations in July 2004 with a single route between Barcelona and Ibiza, positioning itself as a fun, youthful alternative to traditional carriers. In 2009, the International Airlines Group (IAG) acquired a majority stake, and in 2013 Vueling merged with Iberia's low-cost subsidiary Clickair to become Spain's largest airline by passenger numbers. Today, headquartered at El Prat de Llobregat in Greater Barcelona, the airline operates from primary hubs at Barcelona–El Prat Airport and Leonardo da Vinci–Fiumicino Airport in Rome, Italy, serving over 100 destinations across Europe, North Africa, and the Near East.

Core offerings include short-haul scheduled passenger services, Vueling Holidays package deals, and the Punto loyalty programme. The airline operates a fleet of Airbus A320 family aircraft. Brand messaging has evolved from the early positioning Fly cheaper to the current tagline Love the way you fly, reflecting its shift from pure price competition to an emphasis on customer experience, digital innovation, and emotional connection with travellers.