Bulgari's Slogans & Taglines

Bulgari (stylized as BVLGARI) is a premier Italian high-luxury maison that commands monumental market equity through its bold architectural jewelry, pioneering horology, and distinctive Roman heritage. Founded in 1884 by Greek silversmith Sotirios Voulgaris in Rome, the brand permanently redefined the high-jewelry landscape by moving away from traditional French design constraints, introducing vibrant colored gemstones, heavy yellow gold links, and the iconic Greco-Roman-inspired Serpenti wrap. Headquartered in Rome, Italy, the prestigious house operates as one of the largest and highest-margin crown jewels within the LVMH Group (Moët Hennessy Louis Vuitton SE), which acquired a controlling stake in the brand in 2011 for 5.2 billion dollars. The brand drives exceptional corporate revenue through a massive multi-category luxury portfolio anchored by its signature B.zero1 and Divas' Dream jewelry lines, record-breaking ultra-thin Octo Finissimo timepieces, luxury leather goods, and high-end fragrances. Utilizing Europe’s largest jewelry manufacturing facility in Valenza, Italy, alongside advanced Swiss horological ateliers, Bulgari mass-distributes its masterpieces through an ultra-exclusive global retail footprint of more than 300 mono-brand flagships, elite department stores, and private digital sales networks worldwide.