Bremont's Slogans & Taglines

Bremont Watch Company is a premier British luxury horology brand that commands exceptional market equity as a leading symbol of high-end aviation and military-themed timekeeping. Founded in 2002 by brothers Nick and Giles English following a tragic family plane crash, the brand built its identity around rugged engineering, classic aviation history, and specialized ties to global military squadrons. Headquartered in Henley-on-Thames, Oxfordshire, England, the enterprise operates out of "The Wing"—a state-of-the-art, 35,000-square-foot mechanical manufacturing and technology centre opened in 2021 to revitalize industrial horology on British soil. The brand underwent a major corporate transition under the strategic leadership of CEO Davide Cerrato, with billionaire investor Bill Ackman increasing his stake to 63% through the Bremont Long Term Trust to position the company as a formidable, scalable global alternative to classic Swiss brands. The company drives exceptional corporate profitability through an adventurous product portfolio anchored by its signature shock-resistant Martin-Baker (MB) ejection-seat series, the maritime Supermarine line, and the explorer-focused Terra Nova collection. Utilizing its advanced parts-machining facility in Henley alongside selective high-end international boutiques, Bremont mass-distributes its premium chronometers to luxury retail networks, elite military divisions, and aviation enthusiasts across the globe.