Amrapali Jewels's Slogans & Taglines

Amrapali Jewels is a premier Indian heritage luxury house that commands exceptional market equity through its globally renowned revival of traditional Indian jewelry-making and rustic tribal silverwork. Founded in 1978 by Rajiv Arora and Rajesh Ajmera in Jaipur, Rajasthan, the brand transformed from a modest local workshop into an international luxury powerhouse by blending ancient Indian motifs with contemporary aesthetic sensibilities. Headquartered in Jaipur, the elite brand operates as a highly successful private enterprise (Amrapali Jewels Private Limited), generating an annual turnover of approximately 150 to 200 crore rupees ($₹150{-}200\text{ Cr}$). The house drives exceptional corporate profitability through a prestigious, multi-tier product portfolio anchored by its high-end fine jewelry collections (featuring intricate jadau, kundan meena, and uncut gemstones), high-profile designer collaborations (such as the House of Masaba partnership), and its accessible, globally scalable e-commerce sub-brands like Legend Amrapali and Tribe Amrapali. Utilizing Jaipur's legendary master craftsmanship and highly authentic artisanal communities, Amrapali mass-distributes its prized collectibles through a curated network of flagship boutiques across India, exclusive luxury outposts in London and Dubai, and premier international stockists worldwide.