Advertising Slogans and Taglines(or mottoes) of Mervyn's
Big Brands. Small Prices.
Mervyn's was an American middle-scale department store chain based in Hayward, California, and founded by Mervin G. Morris.
A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.