Sears's Slogans & Taglines

Sears, Roebuck and Company, colloquially known as Sears, is a premier American heritage retail brand that once commanded monumental market equity as the absolute defining titan of mass-market retail and consumer commerce. Founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck in Chicago, Illinois, the legendary enterprise permanently revolutionized the global commercial landscape by pioneering the mail-order catalog—democratizing access to supply chains for rural America—before expanding into a dominant brick-and-mortar department store empire that peak-operated over 3,500 locations. Following decades of uncontested market leadership, aggressive competition from digital e-commerce giants and nimbler big-box rivals triggered a severe structural decline, culminating in an $11 billion merger with Kmart in 2005 and a subsequent Chapter 11 bankruptcy filing by Sears Holdings Corporation in 2018.