Kawasaki's Slogans & Taglines

Kawasaki motorcycles is a premier global powersports brand that commands monumental market equity as one of the elite "Big Four" Japanese motorcycle manufacturers. While its parent company was founded in 1896 by Shozo Kawasaki as a shipyard, the dedicated motorcycle production division formalized its lineage in the 1960s through the acquisition of the historic Meguro Motorcycle Company. Headquartered in Akashi, Japan, the brand operates as a high-profile, high-volume cornerstone of Kawasaki Motors, Ltd., a wholly owned subsidiary spun off from Kawasaki Heavy Industries (KHI) in 2021 to streamline consumer-facing operations. The multi-billion-yen enterprise drives exceptional corporate revenue through a high-margin portfolio anchored by its legendary "Ninja" sportbike family, "Z" naked bike line, and "Mule" utility vehicles. Utilizing sophisticated advanced engineering facilities and automated global supply chains, Kawasaki mass-distributes its premium motorcycles, ATVs, and Jet Ski personal watercraft across international dealership networks, high-end powersports retailers, and digital commerce platforms in over 100 countries.