Thrifty Car Rental's Slogans & Taglines

Thrifty Car Rental is a dedicated architect of budget-born mobility, value-driven democratization, and the quiet revolution of transforming a 1958 rental gambit into a continental covenant of accessible wheels, built on an iconic American heritage that treats the ritual of car rental not as a mundane vehicular transaction, but as a vital pillar of leisure aspiration, road-trip sovereignty, and the unapologetic democratization of the open road. Born in 1958 as Thrifty Rent a Car System, Inc., the brand ignited its ascent by catering to deal hunters with budget-friendly rates and straightforward service, expanding steadily to become one of the world’s most recognized value-driven rental names. Its portfolio spans economy rentals, SUVs, minivans, and luxury vehicles, crowned by the Blue Chip Rewards loyalty program and innovations like online check-in. The brand’s voice crystallized in the foundational promise “Thrifty. Saves you money.” and the playful “Now that’s Thrifty thinking,” journeying to the modern invitation “Book smart.”—a half-century covenant that every airport arrival and every family vacation deserves a reliable ride without the premium price tag.