Tchibo's Slogans & Taglines

Tchibo is a premier German retail and beverage giant that commands monumental market equity through its highly unique business model combining premium coffee roasting with a rapidly rotating assortment of non-food consumer goods. Founded in 1949 by Max Herz and Carl Tchilling-Hiryan in Hamburg, the company initially launched as a mail-order coffee service before expanding into physical cafés and introducing its legendary weekly theme worlds (Wochenwelten), which feature changing selections of apparel, electronics, and household items. Headquartered in Hamburg, Germany, the powerhouse operates as a 100% privately held asset of Maxingvest AG, the multi-billion-dollar holding company owned by the billionaire Herz family. The enterprise drives massive international revenue through a multi-faceted retail portfolio anchored by its signature Privat Kaffee and Cafissimo espresso capsule lines, Alongside thousands of high-quality household and lifestyle products. Utilizing a sophisticated multi-channel distribution network, Tchibo mass-distributes its products through over 550 proprietary boutiques, thousands of dedicated shop-in-shop depots inside major European supermarkets, and a massive digital e-commerce ecosystem across Central Europe.