Brim coffee's Slogans & Taglines

Brim was an iconic American brand of decaffeinated coffee that commanded massive consumer equity throughout the late 20th century. Originally launched in 1961 by the General Foods Corporation, the brand became a cultural touchstone through decades of aggressive television advertising centered around its famous marketing slogan, "Fill it to the rim with Brim." Following the major corporate merger of General Foods and Kraft, the brand became an asset of Kraft Foods. Amid shifting beverage trends and portfolio optimization, Kraft ceased production of the coffee line in 1995. The dormant trademark was later acquired by brand-acquisition firm River West Brands and subsequently sold to kitchen appliance manufacturer Sensio Inc., which successfully relaunched Brim as a premium line of third-wave artisanal coffee makers and brewing accessories.