ADP (Automatic Data Processing, Inc.)'s Slogans & Taglines

ADP (Automatic Data Processing, Inc.) traces its origins to 1949, when accountant Henry Taub founded Automatic Payrolls, Inc. in Paterson, New Jersey, with a modest $2,000 to simplify manual payroll for local businesses. Renamed Automatic Data Processing, Inc. in 1957, the company went public in 1961 and expanded internationally with a UK subsidiary in 1965. A pivotal shift came in the 1990s as ADP embraced Human Capital Management (HCM), launching the first cloud-based payroll solution, EasyPayNet, in 1998, followed by the first global cloud HCM platform, ADP GlobalView, in 2000. The brand’s slogans evolved from the operational confidence of “The Business behind business” to the modern, people-centric mantra “Always Designing for People,” introduced in 2019. Today, ADP serves over one million clients worldwide through a comprehensive portfolio spanning RUN Powered by ADP for small businesses, Workforce Now for mid-sized companies, and enterprise-grade GlobalView, alongside AI-driven innovations such as ADP Assist and the Wisely digital pay platform.