AutoNation's Slogans & Taglines

AutoNation is America’s largest automotive retailer, founded in 1996 by H. Wayne Huizenga as a subsidiary of Republic Industries with twelve initial locations in Florida. The company adopted the AutoNation name in 1998 and spent the next decade consolidating hundreds of localized franchises into a unified national brand, a transformation completed in 2013. Its corporate ethos evolved from aggressive acquisition-driven expansion to a customer-centric mission, captured by the enduring slogan “What Drives You, Drives Us.” Today, AutoNation operates over 300 retail locations across nearly 20 states, offering new and used vehicle sales, parts and service, collision repair, and finance and insurance products. Recent strategic pivots include the 2022 launch of AutoNation Finance for captive lending and the 2023 acquisition of RepairSmith for mobile automotive services. The brand also champions community impact through its DRV PNK breast cancer awareness initiative, which has raised over $40 million since 2015.