Autoliv's Slogans & Taglines

Autoliv Inc. traces its origins to 1953, when Lennart Lindblad founded a small automotive parts company in Vårgårda, Sweden. The pivotal moment came in 1956 with the development of the company’s first seatbelt, establishing a lifelong commitment to occupant protection. The 1997 merger with Morton ASP, North America’s leading airbag manufacturer, created Autoliv Inc. and positioned the company as the world’s first pure-play global automotive safety supplier. Listed on the New York Stock Exchange, Autoliv pioneered innovations including the inflatable curtain side airbag (1998), the pedestrian protection airbag (2012), and the revolutionary Bernoulli-based airbag module (2023). Its corporate ethos has evolved from engineering excellence to the enduring mission of “Saving More Lives,” reinforced by the 2018 spin-off of active safety electronics as Veoneer to sharpen focus on core passive safety systems. Today, Autoliv manufactures airbags, seatbelts, steering wheels, and pedestrian protection systems for virtually every major car manufacturer worldwide, while expanding into motorcycle safety and next-generation mobility solutions.