Black & Decker's Slogans & Taglines

Black & Decker Corporation was a premier American multinational manufacturer of hardware and home improvement products that commanded monumental equity in the global power tool industry. Founded in 1910 by S. Duncan Black and Alonzo G. Decker in Baltimore, Maryland, the company achieved historic milestones by patenting the world’s first portable electric drill with a pistol grip and trigger switch in 1916. Headquartered in Towson, Maryland, the high-volume industrial giant scaled globally through decades of consumer innovation and strategic acquisitions. In March 2010, the corporation executed a historic blockbuster merger with Stanley Works to form Stanley Black & Decker. Today, the iconic Black & Decker brand survives as a highly lucrative, high-margin consumer-focused flagship label within the parent company’s global portfolio, mass-distributing power tools, lawn equipment, and small household appliances across global retail, e-commerce, and home improvement networks.