Fox Broadcasting Company's Slogans & Taglines

The Fox Broadcasting Company (often shortened to Fox and stylized as FOX) was founded on 9 October 1986 by media mogul Rupert Murdoch and television executive Barry Diller in New York City. Initially operating as FBC (Fox Broadcasting Company), it launched primetime programming on 5 April 1987 as the first successful fourth American television network to challenge the dominance of ABC, CBS, and NBC. Early programming included The Late Show and Married... with Children, while the 1989 debut of The Simpsons became a cultural phenomenon. In 1993, Fox completed its expansion to seven nights of primetime programming, and in 1994 it secured NFL broadcast rights, establishing itself as a major sports broadcaster. In 2013, parent News Corporation split into 21st Century Fox and News Corp, and in 2019 the network rebranded as Fox Entertainment under the leadership of Charlie Collier.

The brand's core products are commercial broadcast television and entertainment programming, including primetime scripted series, animated comedies, reality competitions, live sports broadcasts, and late-night programming. Its portfolio spans iconic franchises such as The Simpsons, Family Guy, American Idol, Glee, The Masked Singer, and NFL football, alongside news and syndicated content.

From its earliest slogan "Don't Let Fox Weekend Pass You By" (1987) to "This is the Year" (1988), "It's On Fox!" (1990), and the irreverent "So Fox" (2008), the network has built its identity on bold, edgy programming. The 2010 campaign declared "Fox Rocks," while today the brand carries the enduring positioning "We Are Fox"—reflecting a journey from an underdog startup to one of America's most influential broadcast networks.