Maxdata's Slogans & Taglines

Maxdata was founded in 1987 in Germany by Holger Lampatz, initially as a manufacturer of computer hardware and IT products. The company quickly established itself as a notable European brand, specialising in desktop computers, laptops, tablets, all-in-one systems, computer monitors, and servers. Its most iconic product line was the Belinea series of computer monitors, which became widely recognised across the European market. In 1997, the company was 51% owned by Vobis Microcomputer AG, with the remainder held by founder Lampatz. On 25 June 2008, Maxdata filed for insolvency proceedings at the Local Court in Essen, marking the end of its original manufacturing era. The Belinea brand was subsequently sold to Brunnen IT Group, while the Maxdata name was acquired by S&T. In 2016, the brand was revived by Omega, which continued to offer customised computers and servers under the Maxdata name.

The brand's core products were IT hardware and computing solutions, including desktop PCs, laptops, tablets, all-in-one computers, computer monitors, and servers. Its portfolio was known for delivering reliable, custom-configured systems tailored to both consumer and business needs.

From its earliest days, Maxdata embraced slogans such as "Open your mind" (1998) and "Real hard ware" (2002), alongside the customer-centric promise "What you need is what you get" (2001) and "Custom hardware. Customer care" (2003). This journey reflects a shift from a pioneering German computer manufacturer to a brand legacy carried forward through licensing and revival.