HTC's Slogans & Taglines

HTC Corporation (High Tech Computer Corporation, 宏達國際電子股份有限公司) was founded on 15 May 1997 by Cher Wang, H.T. Cho, and Peter Chou in Taoyuan, Taiwan. Initially an original design manufacturer (ODM) producing laptops and handheld devices for brands such as Compaq and Palm, HTC pivoted to smartphones under its own name in the mid-2000s. The 2008 launch of the HTC Dream (T-Mobile G1)—the world's first Android smartphone—marked a watershed moment, followed by the critically acclaimed HTC One series. In 2011, HTC briefly surpassed Nokia and RIM to become the world's third-largest smartphone maker. However, intensifying competition from Samsung and Apple, combined with marketing missteps, led to declining market share. In 2015, HTC entered the virtual reality market with the HTC Vive headset, developed in partnership with Valve Corporation. Today, the company has shifted focus toward VR, blockchain phones, and enterprise solutions.

The brand's core products are consumer electronics and technology solutions, including smartphones, virtual reality headsets, and blockchain-enabled devices. Its portfolio spans the HTC Vive VR ecosystem, the EXODUS blockchain phone series, and enterprise-focused 5G and AIoT solutions.

From its ODM origins to the smartphone revolution, HTC embraced the slogan "Quietly Brilliant" in 2010, reflecting a philosophy of understated innovation. In 2013, it shifted to "Here's To Change", and in 2016 adopted "Be Brilliant" for its VR push. This journey reflects a shift from a contract manufacturer to a pioneer of Android smartphones and immersive technology.