BenQ's Slogans & Taglines

BenQ Corporation (明基電通股份有限公司) was founded in 1984 as Continental Systems, a contract manufacturing subsidiary of Taiwan's Acer Computer Corporation. In 1989, it became Acer Peripherals, and in 2000 was spun off as Acer Communications & Multimedia. In 2001, the company launched its own brand BenQ—an acronym derived from the slogan "Bringing Enjoyment N Quality to life"—and formally separated from its ODM business on 1 September 2007. The 2005 acquisition of Siemens Mobile briefly made BenQ the world's sixth-largest mobile phone manufacturer, though the venture was terminated in 2006 due to losses. Today, headquartered in Taipei, BenQ operates in over 100 countries and is part of the Qisda Corporation group.

The brand's core products are consumer electronics and technology solutions, including TFT LCD monitors, digital projectors, interactive smart displays, digital cameras, laptops, lighting products, speakers, and computer peripherals. Its sub-brand ZOWIE specialises in high-refresh-rate gaming monitors for esports professionals.

From its earliest days as an Acer manufacturing arm, BenQ has built its identity on the enduring slogan "Bringing Enjoyment N Quality to life" and the contemporary promise "Enjoyment Matters." This journey reflects a shift from a contract manufacturer to a global brand championing visual display technology, ergonomic design, and user-centric innovation across education, business, film production, and home entertainment.