GMA Network's Slogans & Taglines

GMA Network Inc. was founded on 1 March 1950 by Robert La Rue Stewart in Manila, Philippines, as Loreto F. de Hemedes, Inc., later renamed Republic Broadcasting System (RBS). The network launched television service on 29 October 1961 on DZBB Channel 7, becoming the Philippines' third terrestrial television station. In 1974, a triumvirate of Felipe L. Gozon, Menardo R. Jimenez, and Gilberto M. Duavit took over management, steering the company toward its modern identity. In 1996, the corporate name was formally changed to GMA Network, Inc., with the acronym redefined as Global Media Arts. On 27 October 2002, the network unveiled its iconic Kapuso heart-shaped logo and the slogan "Kapuso ng Pamilyang Pilipino, Anumang Kulay ng Buhay", marking a transformative rebranding. In 2007, the company was listed on the Philippine Stock Exchange. In June 2024, ahead of its 75th anniversary, the network introduced a refreshed logo and the new tagline "Isa Sa Puso ng Pilipino." In March 2026, the news division reverted from GMA Integrated News to GMA News, restoring the iconic "Serbisyong Totoo" slogan.

The brand's core products are television and radio broadcasting, entertainment programming, news and public affairs, film production, and digital media. Its portfolio includes flagship free-to-air channel GMA, news channel GMA News, GTV, international channel GMA Pinoy TV, and radio networks such as Barangay FM and Super Radyo DZBB, alongside film production through GMA Pictures and syndication services.

From "Where You Belong" (1998) to the landmark Kapuso era and the 2024 promise of being "Isa Sa Puso ng Pilipino," GMA has evolved from a small radio station into one of the Philippines' most influential media conglomerates, championing Filipino stories and values across television, radio, and digital platforms.