Hotpoint's Slogans & Taglines

Hotpoint is an American and European domestic appliance brand founded in 1911 by Earl Richardson in Ontario, California. The name originated from Richardson’s innovative electric iron, whose hottest point was at the front tip for precise pressing. The company began producing electric irons in 1912 and cookers in 1919, and in 1918 merged with General Electric’s heating division to form the Edison Electric Appliance Company. By the 1960s, Hotpoint had become the leading household appliance brand in the United Kingdom. Today, brand ownership is split between Whirlpool in Europe and Haier in the Americas, with European operations now part of Beko Europe.

Hotpoint’s product portfolio spans washing machines, tumble dryers, dishwashers, refrigerators, freezers, cookers, ovens, and small kitchen appliances. Its brand messaging has evolved from Putting you first has put us first in the 1980s, to Writing kitchen history in 2009, and more recently to Our ideas. Your home, reflecting a shift from functional reliability to consumer-centric home solutions.