Conair's Slogans & Taglines

Conair Corporation is an American company founded in 1959 by Leandro Rizzuto and his parents in Brooklyn, New York, originally as Continental Hair Products selling hair rollers and dryers. Renamed Conair Corporation in 1976, the company expanded from personal care appliances into kitchen electrics through the 1989 acquisition of Cuisinart, followed by the 1995 purchase of BaByliss to strengthen its European and professional salon presence. Today headquartered in Stamford, Connecticut, and operating in more than 120 countries, Conair markets products under iconic names including Cuisinart, Conair, BaByliss, Scunci, Waring, and Rusk. Its core portfolio spans hair dryers, curling irons, straighteners, and hot rollers under the Conair and BaByliss brands; food processors, blenders, and coffee makers under Cuisinart; and professional styling tools, travel accessories, and personal wellness devices.

Brand messaging has evolved from product-specific claims to a unified consumer promise. The 2019 Unbound campaign introduced Beauty in Motion, emphasizing portable styling freedom. The 2021 InfinitiPro SmoothWrap launch featured A New Drying Experience, highlighting technological innovation in hair drying. In 2025, Conair unveiled a comprehensive rebrand anchored by the tagline Here for Hair, shifting from a rigid industrial aesthetic to an inclusive, approachable identity that celebrates self-expression and the joy of transformation across every hair type and stage.