Krups's Slogans & Taglines

Krups is a German kitchen appliance manufacturer founded in 1846 by Robert Krups in Wald, now part of Solingen, Germany. For over a century, the company built its reputation on precision scales and industrial balances. In the 1950s, Krups pivoted into small household appliances, launching its first electric coffee grinder in 1956 and the iconic 3Mix multi-function mixer in 1959. The 1961 ONKO coffee maker marked its entry into automated coffee preparation, a category that would define its future. Through the 1980s, the company expanded its coffee expertise with pump espresso and combination machines. A landmark 1991 partnership with Nestlé to produce Nespresso machines accelerated global expansion. Following acquisition by Moulinex and subsequent integration into the French Groupe SEB in 2001, Krups continues to operate as a premium brand within the consortium, maintaining its headquarters in Solingen.

Today, Krups offers a comprehensive portfolio of fully automatic coffee machines, espresso makers, grinders, blenders, toasters, and electric kettles. Its brand messaging has evolved from the early motto Beyond Reason, celebrating technical precision and ambitious design, to the current tagline Details that make a big taste difference, reflecting its focus on refined coffee experiences and meticulous engineering.