Russell Hobbs's Slogans & Taglines

Russell Hobbs is a British manufacturer of household appliances founded in 1952 by William Russell and Peter Hobbs. The company established its reputation in 1955 with the invention of the K1, the world’s first automatic electric kettle, followed by the CP1 coffee maker with a keep-warm function. By the 1960s, it had become the primary kettle maker in the United Kingdom marketplace. Over subsequent decades, the brand expanded its portfolio to include toasters, coffee machines, irons, and food preparation appliances, achieving recognition as the UK’s leading kettle producer and a top brand for coffee makers and toasters by 1977.

Today, Russell Hobbs offers a comprehensive range of kitchen and home appliances, from the iconic Classic Toaster and Montana Kettle to steam irons and compact cooking solutions. Its brand messaging has evolved from Leading the way with innovation and style in the early 2000s to Smart in the kitchen, and more recently to At the heart of your home, reflecting its transition from a functional appliance pioneer to a trusted lifestyle brand embedded in everyday domestic life.