Nikwax Waterproofing's Slogans & Taglines

Nikwax is a British outdoor gear care brand founded in 1977 by Nick Brown in London. As a young outdoor enthusiast frustrated by wet feet during mountain backpacking, Brown developed an innovative water-based waterproofing wax in his kitchen, creating a safer alternative to the petroleum, animal fat, and beeswax-based products that dominated the market. The brand name derives from a combination of "Nick" and "wax." Core offerings today encompass a comprehensive range of water-based cleaning, waterproofing, and conditioning products for outdoor clothing, footwear, and equipment, including the iconic TX.Direct, Tech Wash, and Cotton Proof lines. Nikwax pioneered the first water-based, washing-machine-safe products for reviving waterproof gear, and has steadfastly refused to use harmful fluorocarbons (PFCs), aerosols, or solvents since inception. Brand messaging is anchored by the environmental promise printed on every product: No propellant gases, non-persistent, environmentally safe. Not tested on animals. Contains no fluorocarbons, reflecting a founding commitment to sustainability. Today, Nikwax is the world's leading brand of safe, high-performance waterproofing products, distributed globally and recognised for combining effective gear care with environmental responsibility.