NOV Inc.'s Slogans & Taglines

NOV Inc. (formerly National Oilwell Varco) was founded in 1862 by John Eaton in Pittsburgh, Pennsylvania, as the Oil Well Improvement Company. Initially a small ironworks producing durable drilling equipment for Pennsylvania oil fields, the company merged with National Supply in 1987. The pivotal moment came in 2005 when National Oilwell merged with Varco International, creating National Oilwell Varco (NOV). In 2022, the company spun off its distribution business as NOW Inc. and reorganised into three segments: Rig Technologies, Wellbore Technologies, and Completion & Production Solutions. Today, headquartered in Houston, Texas, NOV operates in over 60 countries with more than 27,000 employees.

The brand's core products are oilfield equipment and technology solutions, including drilling rigs, top drives, drill pipes, downhole tools, wellbore technologies, completion systems, artificial lift, and digital automation platforms such as the NOVOS™ operating system.

From its earliest days, NOV has embraced the slogan "Service Above All" and the promise of "One Company Unlimited Solutions." More recently, the brand has championed "Tomorrow's technology, today," reflecting its journey from a 19th-century Pittsburgh ironworks to a global leader in energy technology and digital drilling innovation.