Sauder's Slogans & Taglines

Sauder Woodworking Company was founded in 1934 by Erie Sauder in Archbold, Ohio, initially as a small woodworking shop producing church pews and custom cabinetry. In 1951, the company revolutionised the furniture industry by inventing the first ready-to-assemble (RTA) table, pioneering a category that would transform how furniture was manufactured, distributed, and sold across North America. In 1954, Sauder introduced the first RTA furniture line, and by the 1970s the company had become a dominant force in the residential furniture market. Over the decades, the company expanded its manufacturing footprint across Ohio and beyond, while maintaining its commitment to American craftsmanship and sustainable forestry practices. Today, headquartered in Archbold, Ohio, Sauder remains family-owned and is North America's leading producer of RTA furniture, serving millions of households through major retailers such as Walmart, Target, and Amazon.

The brand's core products are ready-to-assemble (RTA) furniture and residential furniture solutions, including bookcases, storage cabinets, computer desks, entertainment centres, bedroom furniture, and office organisers. Its portfolio spans multiple brands such as Sauder, Studio RTA, and Woodworking Company, offering affordable, stylish, and functional designs for every room in the home.

From its earliest days, Sauder has built its identity on the enduring promise of "Fine Furniture for the Real World" and the philosophy of delivering quality, affordable furniture that fits modern lifestyles. This journey reflects a shift from a small Ohio woodworking shop to one of the largest residential furniture manufacturers in the United States, championing innovation in flat-pack design and sustainable manufacturing for nearly a century.