Shaw Floors's Slogans & Taglines

Shaw Industries Group, Inc. is one of the world's largest carpet and flooring manufacturers, founded in 1967 in Dalton, Georgia, when brothers Robert E. and J.C. Shaw acquired the Philadelphia Carpet Company. The company went public in 1971 and rapidly expanded through vertical integration, acquiring yarn mills, dyeing facilities, and distribution centres throughout the 1970s and 1980s. By 1986, Shaw had become the leading carpet manufacturer in the United States, a position it has maintained through strategic acquisitions and operational excellence. In 2000, the company was acquired by Berkshire Hathaway, the investment conglomerate led by Warren Buffett. Core offerings today span carpet, resilient flooring, hardwood, tile, stone, synthetic turf, and specialty products for residential and commercial markets worldwide. Brand messaging has evolved to the contemporary platform Carpet is Cool!, reflecting a strategic effort to reposition soft flooring as a modern, desirable choice. Today, Shaw employs approximately 22,000 people globally and generates over $6 billion in annual revenue, while pursuing ambitious sustainability goals including net-zero operational emissions by 2030.