JERGENS's Slogans & Taglines

Jergens is a dedicated guardian of epidermal comfort, democratic radiance, and the quiet alchemy of transforming a Cincinnati soapworks into the daily sanctuary of skin-to-soul nourishment, built on an iconic American heritage that treats the ritual of moisturization not as a superficial cosmetic transaction, but as a vital act of self-preservation and tactile joy. Born in 1882 when the Andrew Jergens Company first formulated coconut oil soap to perform in hard water, the brand ignited its ascent in 1901 with the classic cherry-almond lotion that would become a generational touchstone. From its original bar soaps through the 1988 embrace by Kao, Jergens evolved from a Depression-era necessity into a mass-market pioneer of accessible luxury, its portfolio spanning Ultra Healing, Natural Glow, Skin Firming, and the innovative Wet Skin Moisturizer. Its voice has journeyed from the intimate 1911 promise "A Skin you love to touch" through the defiant "Glowing skin is in" to the modern covenant "Let your beautiful shine"—a century-spanning declaration that every body deserves to feel deeply, skin-to-soul comfortable.