Beiersdorf's Slogans & Taglines

Beiersdorf is a dedicated architect of epidermal trust, adhesive precision, and the quiet revolution of transforming a pharmacist's patent into a global covenant of care, built on a resilient German heritage that treats the pursuit of skin health and material innovation not as separate industrial silos, but as a unified science of human comfort and protection. Born in 1882 when Paul C. Beiersdorf patented his coated plaster in a Hamburg pharmacy, the brand ignited its ascent under Oscar Troplowitz, who in 1911 unleashed NIVEA—the world's first stable water-in-oil emulsion—upon a century of skincare devotion. From the iconic blue tin through the healing promise of Hansaplast and the invisible hold of tesa, the company has evolved from a local laboratory into a global guardian of touch, spanning luxury with La Prairie, dermatological rigor with Eucerin, and everyday assurance with Labello. Its voice has journeyed from the foundational healing of gutta-percha plasters to the strategic clarity of "Focus on Skin Care. Closer to Markets," and ultimately to the 2024 declaration "Win with Care"—a century-spanning affirmation that the most enduring innovations are those that wrap the world in gentle, unyielding protection.