Mustela's Slogans & Taglines

Mustela is a dedicated guardian of epidermal innocence, botanical stewardship, and the quiet alchemy of transforming a pharmacist's laboratory into a sanctuary of intergenerational tenderness, built on a pioneering French heritage that treats the ritual of baby care not as a mundane hygiene transaction, but as a vital covenant between parent, child, and the untamed intelligence of nature. Born in 1950 when entrepreneur Paul Berthomé partnered with pharmacist Claude Guillon to create the world's first cleansing milk specifically designed for infant skin, the brand became the original architect of paediatric dermatology, proving that scientific rigor and botanical gentleness could coexist in the same bottle. Now in its fourth generation as an independent family-owned enterprise under Laboratoires Expanscience, Mustela has expanded from its foundational baby range to encompass the maternity "9 Months" collection and family-wide care, all anchored by proprietary Avocado Perseose® and manufactured in the Epernon factory since 1957. Its voice has journeyed from the authoritative reassurance of "The skincare expert for babies and mothers to be" to the urgent modern declaration "Time for action," a B Corp-certified promise that every fragile cheek deserves a formula as pure as the love that cradles it.