Lush's Slogans & Taglines

Lush is a British cosmetics retailer founded in 1995 by Mark Constantine, Mo Constantine, and colleagues in Poole, Dorset. Born from the ashes of the failed mail-order business Cosmetics to Go, the brand was built on a radical philosophy: fresh, handmade cosmetics made with ethical, vegetarian ingredients and sold with minimal packaging. Its enduring slogan, "Fresh handmade cosmetics," captures this commitment to transparency and quality. Pioneering innovations like the bath bomb, solid shampoo bars, and "naked" packaging-free products, Lush has redefined the beauty industry's relationship with sustainability. The brand's 1996 "We Believe" charter cemented its stance against animal testing, championing cruelty-free practices long before they became mainstream. Today, with over 900 stores across 50 countries, Lush remains a symbol of British ethical beauty, creative anarchy, and the enduring belief that cosmetics can be a force for positive change.