Visine's Slogans & Taglines

Visine is a brand of eye drops produced by Johnson & Johnson, renowned for its fast-acting redness relief. The brand's signature formula, featuring tetrahydrozoline hydrochloride, works by constricting superficial blood vessels to "get the red out"—a promise that has defined its identity for over six decades. In December 2006, Johnson & Johnson acquired Visine from Pfizer, integrating it into one of the world's largest healthcare portfolios. The brand's enduring slogan, "Gets the Red Out," and its modern promise "Get Back to Normal," reflect a philosophy of rapid, effective relief from minor eye irritations caused by fatigue, screen time, or environmental factors. Today, Visine offers a comprehensive range spanning Red Eye Comfort, Dry Eye Relief, Allergy Eye Relief, and multi-symptom solutions, backed by decades of ophthalmic expertise. It remains a symbol of accessible eye care and the enduring belief that clear, comfortable eyes should be within everyone's reach.