Howard Johnson's's Slogans & Taglines

Howard Johnson's, or Howard Johnson by Wyndham, is an American hotel and motel chain founded in 1925 by Howard Dearing Johnson as a restaurant business. The company entered lodging in 1953 with its first motor lodge in Savannah, Georgia, and pioneered hotel franchising in 1954. Following the 1985 acquisition by Marriott Corporation, the restaurant and lodging divisions were separated. Today, as a subsidiary of Wyndham Hotels & Resorts, the brand operates over 460 properties across North America, Latin America, Asia, and other international markets. In North America, it targets the midscale and economy segments, while internationally it includes midscale and upscale properties. Core offerings include complimentary continental "Rise and Dine" breakfast, high-speed internet access, and family-friendly accommodations.

Brand messaging has evolved from the 1997 promise Howard Johnson Makes You Feel at Home to the 1999 campaign We've got a great name to live up to. In 2003, the company adopted Where you feel at home as its enduring tagline, reinforcing its hospitality positioning. More recently, it has embraced Go happy. Go HoJo., reflecting a refreshed, approachable identity for leisure travelers.