Mersey Ferries's Slogans & Taglines

A monumental institution of British maritime heritage and regional transit infrastructure, the Mersey Ferry operates as a world-famous passenger ferry service commanding the River Mersey in North West England. Managed by Merseytravel under the Liverpool City Region Combined Authority, the service orchestrates a vital cross-river highway connecting the metropolitan core of Liverpool to Birkenhead and Wallasey on the Wirral Peninsula.

Tracing its operational roots back to 12th-century Benedictine monks, the service evolved into a cornerstone of industrial commuting and wartime logistics. Immortalized globally by Gerry Marsden's anthem "Ferry Cross the Mersey," the brand successfully transitioned its historic fleet into a lucrative high-margin leisure asset featuring themed evening party cruises and the 50-minute River Explorer Cruise. In a major multi-million-pound modernization push, the service recently retired its legacy vessel Royal Iris of the Mersey to integrate the Royal Daffodil—the fleet's first brand-new, eco-friendly hybrid vessel in over 60 years. This cutting-edge upgrade ensures the preservation of the region's cultural identity while driving sustainable, high-velocity tourism and local passenger mobility.