Travelocity's Slogans & Taglines

Travelocity.com is an American online travel agency founded in March 1996 as a joint venture between Sabre Interactive and Worldview Systems Corp. Headquartered in Dallas, Texas, it pioneered the full-service online travel agency model, enabling consumers to book flights, hotels, rental cars, and vacation packages directly. In 1999, the company merged with Preview Travel and went public the following year. The 2004 introduction of the Roaming Gnome mascot marked a major branding milestone, establishing an enduring emotional connection with consumers. In 2013, Travelocity entered a strategic marketing agreement with Expedia, which acquired the brand outright in 2015 for $280 million. Today, it operates as a flagship brand within the Expedia Group, offering competitive pricing, package deals, and 24/7 customer support.

Brand messaging has evolved from the 2004 debut Hello world to the 2009 tagline You’ll never roam alone. From 2013 to 2016, the company encouraged travelers to Go and Smell the Roses. In 2016, Travelocity launched its current global campaign Wander Wisely, emphasizing smart travel decisions and its industry-leading Customer 1st Guarantee.