Marriott Hotels & Resorts's Slogans & Taglines

Marriott Hotels & Resorts is the flagship brand of Marriott International, one of the world's largest hospitality companies. The brand traces its origins to 1927 when J. Willard and Alice Sheets Marriott opened an A&W Root Beer stand in Washington, D.C., later expanding into Hot Shoppes restaurants. In 1957, the company entered the lodging industry with the Twin Bridges Motor Hotel in Arlington, Virginia, establishing the foundation for what would become a global hospitality empire. Under the leadership of Bill Marriott Jr., the brand grew rapidly, opening its 100th property—the Maui Marriott Resort—in 1981. A transformative moment came in 2016 when Marriott International acquired Starwood Hotels & Resorts, creating the world's largest hotel company with over 8,000 properties across 139 countries. Core offerings today encompass full-service hotels and resorts delivering premium accommodations, meeting facilities, dining, and loyalty benefits through the Marriott Bonvoy programme. Brand messaging has evolved through slogans such as It's the Marriott way and Marriott people know how to the contemporary platform Travel brilliantly, reflecting its commitment to elevating every guest experience.