Sheraton Hotels's Slogans & Taglines

Sheraton Hotels and Resorts is an international hotel chain founded in 1937 by Ernest Henderson and Robert Moore in Springfield, Massachusetts. The company grew rapidly through acquisitions across New England and became the first hotel chain listed on the New York Stock Exchange in 1947. In 1958, it pioneered the industry’s first automatic electronic reservations system, Reservatron. After being acquired by ITT Corporation in 1968 and later by Starwood Hotels & Resorts in 1998, Sheraton became part of Marriott International in 2016. Today, it operates approximately 450 hotels across 74 countries and territories, making it Marriott’s most global brand. Core offerings include mid- to upscale city hotels and resorts with extensive meeting facilities, signature lobby gathering spaces, and the Link@Sheraton connectivity hub.

Brand messaging has evolved from the service-oriented question Who’s taking care of you? during the Starwood era to the current unifying promise Where the world comes together, introduced in 2019 as part of a comprehensive brand transformation. This tagline reflects Sheraton’s mission to be the world’s gathering place, with redesigned lobbies inspired by public squares that invite both guests and locals to connect.