Best Western's Slogans & Taglines

Best Western International, Inc. is an American hospitality company founded in 1946 by M.K. Guertin as Best Western Motels, originally a referral network among independent hoteliers. In 1974, the company removed "Motel" from its name to compete in the full-service lodging sector, and expanded internationally the following year. The 2011 introduction of tiered brands—Best Western, Best Western Plus, and Best Western Premier—marked a major portfolio evolution. In 2018, the company acquired WorldHotels, and in 2023 rebranded its parent entity as BWH Hotels. Today, it operates approximately 4,700 hotels across 100 countries, spanning economy through luxury segments.

Core offerings include midscale and upscale hotels under the flagship Best Western banner, alongside the premium-economy SureStay Hotel Group and the luxury WorldHotels Collection. Brand messaging evolved from the early claim The World's Largest Hotel Chain to the 2011 tagline The World's Biggest Hotel Family. In 2013, the company adopted Stay with people who care, and more recently has used Wherever life takes you, Best Western is there, reflecting its global accessibility and guest-centric service.