AccorHotels's Slogans & Taglines

Accor S.A., operating as AccorHotels, is a French multinational hospitality company founded in 1967 by Paul Dubrule and Gérard Pélisson in Lille, France. Originally established as the SIEH group managing a single Novotel hotel, the company rapidly expanded through the 1970s and 1980s, pioneering standardized midscale hotels and entering the budget segment with ibis. The 1983 merger with Jacques Borel International created the Accor name, symbolising harmony. Subsequent decades saw strategic acquisitions including Sofitel, Mercure, and Motel 6, establishing presence across luxury, midscale, and economy segments. Today, it operates approximately 5,800 properties across over 110 countries, encompassing more than 45 brands from economy to luxury, including Raffles, Fairmont, Pullman, Novotel, and ibis.

Core services include hotel management, franchising, and ownership across luxury, premium, midscale, and economy segments, alongside lifestyle brands through Ennismore, wellness facilities, and food and beverage venues. Brand messaging has evolved from the early promise We build smiles in 2004 to the 2011 strategic vision Open new frontiers in hospitality. In 2015, the company consolidated its identity under the enduring promise Feel Welcome, encapsulating its commitment to generous, inclusive hospitality for guests, employees, and partners alike.