Irish Ferries's Slogans & Taglines

Irish Ferries is an Irish maritime transport company founded in 1972 as Irish Continental Line (ICL), commencing operations in 1973. Originally established to provide direct ferry services between Ireland and continental Europe, the company was privatised in 1987 and listed on the Irish Stock Exchange in 1988. In 1992, it acquired B&I Line, Ireland’s former state-owned ferry operator, and fully integrated the brand under the Irish Ferries name by 1995. Today, as the ferry division of Irish Continental Group, it operates the largest fleet on the Irish Sea, including the Ulysses, the world’s largest car ferry, alongside the Isle of Inishmore and the high-speed Dublin Swift.

Core services include passenger and vehicle transport on routes connecting Dublin to Holyhead, Rosslare to Pembroke, and Irish ports to Cherbourg and Roscoff in France. Brand messaging has evolved from the early charm of You’ll enjoy our Irish ways in 1996 to the customer-confidence claim How good are we? Ask any of our passengers in 2000. The company later adopted The low fares ferry company! as its enduring value proposition, and more recently introduced Sea Travel Differently to reflect its modern fleet and service innovation.